Marketing MCQs
Marketing MCQs Test Preparation | Latest 2021 Quiz FPSC, NTS, KPPSC, PPSC, SPSC, BPSC, OTS, UTS, PTS, CTS, ATS, ETEA MCQs Test Questions.
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A: Product
B: Marketing
C: Production
D: Selling
Product
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products is termed as____________?
A: Production Concept
B: Selling Concept
C: Marketing Concept
D: Buying Concept
Selling Concept
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers expressed needs.
A: Reactive market orientation
B: Proactive marketing orientation
C: Total market orientation
D: Impulsive market orientation
Reactive market orientation
In the course of converting to a marketing orientation, a company faces three hurdles _______.
A: Organized resistance, slow learning, and fast forgetting
B: Management, customer reaction, competitive response
C: Decreased profits, increased R&D, additional distribution
D: Forecasted demand, increased sales expense, increased inventory costs
Organized resistance, slow learning, and fast forgetting
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A: Total market orientation
B: External focus
C: Customer focus
D: Competitive, customer focus
Total market orientation
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A: Cross-functional team orientation
B: Collaboration model
C: Customer orientation
D: Management-driven organization
Customer orientation
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
A: Overall company strategies
B: Overall company objectives
C: Overall department objectives
D: Overall marketing objectives
E: All of the above
All of the above
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A: Better prices
B: Well-established brand names
C: One-on-one communications
D: direct selling capability
Well-established brand names
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A: Marketing concept
B: Selling concept
C: Production concept
D: Product concept
Selling concept
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A: Customer value
B: Customer delight
C: total service solution
D: intangible benefit(s)
Customer value