The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

✅ D. Market

Option A : People Option B : Buying power Option C : Demographic segment Option D : Market Correct Answer :Market Read more

✅ D. we sell hope

Option A : we sell quality Option B : we challenge competitors Option C : we implement ads Option D : we sell hope Correct Answer :we sell hope Read more

✅ B. Well-established brand names

Option A : Better prices Option B : Well-established brand names Option C : One-on-one communications Option D : direct selling capability Correct Answer :Well-established brand names Read more

✅ A. Customer value

Option A : Customer value Option B : Customer delight Option C : total service solution Option D : intangible benefit(s) Correct Answer :Customer value Read more

✅ D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

Option A : Meeting needs profitably Option B : Identifying and meeting human and social needs Option C : The 4Ps (Product, Price, Place, Promotion) Option D : an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. Correct… Read more

✅ D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Option A : Managing the marketing process Option B : Monitoring the profitability of the companies products and services Option C : Developing marketing strategies to move the company forward Option D : The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value, Correct Answer :The art and… Read more

✅ A. Total market orientation

Option A : Total market orientation Option B : External focus Option C : Customer focus Option D : Competitive, customer focus Correct Answer :Total market orientation Read more

✅ D. Meta Market

Option A : Vertical Integration Option B : Horizontal Integration Option C : beta Market Option D : Meta Market Correct Answer :Meta Market Read more