Marketing MCQs

✅ B. Well-established brand names

Option A : Better prices Option B : Well-established brand names Option C : One-on-one communications Option D : direct selling capability Correct Answer :Well-established brand names Read more

✅ B. Selling concept

Option A : Marketing concept Option B : Selling concept Option C : Production concept Option D : Product concept Correct Answer :Selling concept Read more

✅ A. Product

Option A : Product Option B : Marketing Option C : Production Option D : Selling Correct Answer :Product Read more

✅ B. Selling Concept

Option A : Production Concept Option B : Selling Concept Option C : Marketing Concept Option D : Buying Concept Correct Answer :Selling Concept Read more

✅ A. Reactive market orientation

Option A : Reactive market orientation Option B : Proactive marketing orientation Option C : Total market orientation Option D : Impulsive market orientation Correct Answer :Reactive market orientation Read more

✅ A. Organized resistance, slow learning, and fast forgetting

Option A : Organized resistance, slow learning, and fast forgetting Option B : Management, customer reaction, competitive response Option C : Decreased profits, increased R&D, additional distribution Option D : Forecasted demand, increased sales expense, increased inventory costs Correct Answer :Organized resistance, slow learning, and fast forgetting Read more

✅ A. Total market orientation

Option A : Total market orientation Option B : External focus Option C : Customer focus Option D : Competitive, customer focus Correct Answer :Total market orientation Read more

✅ C. Customer orientation

Option A : Cross-functional team orientation Option B : Collaboration model Option C : Customer orientation Option D : Management-driven organization Correct Answer :Customer orientation Read more

✅ E. All of the above

Option A : Overall company strategies Option B : Overall company objectives Option C : Overall department objectives Option D : Overall marketing objectives Correct Answer :All of the above Read more

✅ A. Customer value

Option A : Customer value Option B : Customer delight Option C : total service solution Option D : intangible benefit(s) Correct Answer :Customer value Read more

✅ D. Meta Market

Option A : Vertical Integration Option B : Horizontal Integration Option C : beta Market Option D : Meta Market Correct Answer :Meta Market Read more

✅ C. Information Age

Option A : Age of Globalization Option B : Industrial Age Option C : Information Age Option D : Production Age Correct Answer :Information Age Read more

✅ B. deregulated

Option A : open-market Option B : deregulated Option C : regulated Option D : scientifically segmented Correct Answer :deregulated Read more

✅ D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

Option A : Meeting needs profitably Option B : Identifying and meeting human and social needs Option C : The 4Ps (Product, Price, Place, Promotion) Option D : an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. Correct… Read more

✅ D. Value

Option A : The right product Option B : The right service Option C : The right store Option D : Value Correct Answer :Value Read more

✅ D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Option A : Managing the marketing process Option B : Monitoring the profitability of the companies products and services Option C : Developing marketing strategies to move the company forward Option D : The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value, Correct Answer :The art and… Read more

✅ D. Heightened competition

Option A : Changing technology Option B : Globalization Option C : Deregulation Option D : Heightened competition Correct Answer :Heightened competition Read more

✅ D. all of the above

Option A : at least two parties Option B : each party is capable of communication and delivery Option C : each party is free to accept or reject the exchange offer Option D : all of the above Correct Answer :all of the above Read more

✅ C. Physical

Option A : Durable Option B : Impulse Option C : Physical Option D : Service Correct Answer :Physical Read more

✅ A. Product

Option A : Product Option B : Show Option C : Reality Option D : Service Correct Answer :Product Read more