Marketers often use the term ___________ to cover various groupings of customers.

A: People

B: Buying power

C: Demographic segment

D: Market

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Market

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A: Business markets

B: Global markets

C: Consumer markets

D: Nonprofit and governmental markets

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Consumer markets

Global marketers must decide ___________.

A: Which countries to enter

B: How to adapt their product and service features to each country

C: How to price their products in different countries

D: All of the above

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All of the above

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A: Age of Globalization

B: Industrial Age

C: Information Age

D: Production Age

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Information Age

Many countries have ________ industries to create greater competition and growth opportunities.

A: open-market

B: deregulated

C: regulated

D: scientifically segmented

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deregulated

The most formal definition of marketing is ____________?

A: Meeting needs profitably

B: Identifying and meeting human and social needs

C: The 4Ps (Product, Price, Place, Promotion)

D: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

E: improving the quality of life for consumers

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an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

Customers are showing greater price sensitivity in their search for ___________.

A: The right product

B: The right service

C: The right store

D: Value

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Value

Marketing management is ____________?

A: Managing the marketing process

B: Monitoring the profitability of the companies products and services

C: Developing marketing strategies to move the company forward

D: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

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The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

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