In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

✅ A. Total market orientation

Option A : Total market orientation Option B : External focus Option C : Customer focus Option D : Competitive, customer focus Correct Answer :Total market orientation Read more

✅ D. all of the above

Option A : at least two parties Option B : each party is capable of communication and delivery Option C : each party is free to accept or reject the exchange offer Option D : all of the above Correct Answer :all of the above Read more

✅ D. Value

Option A : The right product Option B : The right service Option C : The right store Option D : Value Correct Answer :Value Read more

✅ C. Consumer markets

Option A : Business markets Option B : Global markets Option C : Consumer markets Option D : Nonprofit and governmental markets Correct Answer :Consumer markets Read more

✅ C. Information Age

Option A : Age of Globalization Option B : Industrial Age Option C : Information Age Option D : Production Age Correct Answer :Information Age Read more

✅ A. Execution

Option A : Execution Option B : Strategies Option C : Tactics Option D : Research Correct Answer :Execution Read more

✅ B. Selling concept

Option A : Marketing concept Option B : Selling concept Option C : Production concept Option D : Product concept Correct Answer :Selling concept Read more

✅ D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Option A : Managing the marketing process Option B : Monitoring the profitability of the companies products and services Option C : Developing marketing strategies to move the company forward Option D : The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value, Correct Answer :The art and… Read more