The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A: Age of Globalization

B: Industrial Age

C: Information Age

D: Production Age

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Information Age

Many countries have ________ industries to create greater competition and growth opportunities.

A: open-market

B: deregulated

C: regulated

D: scientifically segmented

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deregulated

The most formal definition of marketing is ____________?

A: Meeting needs profitably

B: Identifying and meeting human and social needs

C: The 4Ps (Product, Price, Place, Promotion)

D: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

E: improving the quality of life for consumers

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an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

Customers are showing greater price sensitivity in their search for ___________.

A: The right product

B: The right service

C: The right store

D: Value

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Value

Marketing management is ____________?

A: Managing the marketing process

B: Monitoring the profitability of the companies products and services

C: Developing marketing strategies to move the company forward

D: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

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The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Rising promotion costs and shrinking profit margins are the result of ___________.

A: Changing technology

B: Globalization

C: Deregulation

D: Heightened competition

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Heightened competition

A transaction involves ____________?

A: at least two parties

B: each party is capable of communication and delivery

C: each party is free to accept or reject the exchange offer

D: all of the above

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all of the above

__________ goods constitute the bulk of most countries production and marketing efforts.

A: Durable

B: Impulse

C: Physical

D: Service

E: Event

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Physical

Information can be produced and marketed as a ___________?

A: Product

B: Show

C: Reality

D: Service

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Product

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