Management Sciences MCQs
These Management Sciences MCQs are for public service commission exams and BBA, and MBA students to prepare for their examinations. All MCQs are prepared after having a look at past papers of public service commission examinations held from time to time. These Management Science questions are very important for all types of tests conducted by FPSC, NTS, KPPSC, PPSC, SPSC, BPSC, OTS, UTS, PTS, CTS, ATS, STS, ETEA, and other testing agencies of Pakistan.
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A: Vertical Integration
B: Horizontal Integration
C: beta Market
D: Meta Market
Meta Market
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A: Age of Globalization
B: Industrial Age
C: Information Age
D: Production Age
Information Age
Many countries have ________ industries to create greater competition and growth opportunities.
A: open-market
B: deregulated
C: regulated
D: scientifically segmented
deregulated
The most formal definition of marketing is ____________?
A: Meeting needs profitably
B: Identifying and meeting human and social needs
C: The 4Ps (Product, Price, Place, Promotion)
D: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E: improving the quality of life for consumers
an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Customers are showing greater price sensitivity in their search for ___________.
A: The right product
B: The right service
C: The right store
D: Value
Value
Marketing management is ____________?
A: Managing the marketing process
B: Monitoring the profitability of the companies products and services
C: Developing marketing strategies to move the company forward
D: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Rising promotion costs and shrinking profit margins are the result of ___________.
A: Changing technology
B: Globalization
C: Deregulation
D: Heightened competition
Heightened competition
A transaction involves ____________?
A: at least two parties
B: each party is capable of communication and delivery
C: each party is free to accept or reject the exchange offer
D: all of the above
all of the above
__________ goods constitute the bulk of most countries production and marketing efforts.
A: Durable
B: Impulse
C: Physical
D: Service
E: Event
Physical
Information can be produced and marketed as a ___________?
A: Product
B: Show
C: Reality
D: Service
Product