Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store, _________.
A: we sell quality
B: we challenge competitors
C: we implement ads
D: we sell hope
we sell hope
A Marketer is someone seeking a response from another party, called the __________.
B: Fund raiser, contributor
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A: Future Product
B: Expected Product
C: Latent Product
D: Existing Product
In __________more customers would like to buy the product than can be satisfied.
A: latent demand
B: irregular demand
C: overfull demand
Marketers often use the term ___________ to cover various groupings of customers.
B: Buying power
C: Demographic segment
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A: Business markets
B: Global markets
C: Consumer markets
D: Nonprofit and governmental markets
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
A: Brand image
Global marketers must decide ___________.
A: Which countries to enter
B: How to adapt their product and service features to each country
C: How to price their products in different countries
D: All of the above
All of the above
Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.
A: Selling side
B: Formulated side
C: Management side
D: Forecasting side
Good marketing is no accident, but a result of careful planning and __________?