Management Sciences MCQs
These Management Sciences MCQs are for public service commission exams and BBA, and MBA students to prepare for their examinations. All MCQs are prepared after having a look at past papers of public service commission examinations held from time to time. These Management Science questions are very important for all types of tests conducted by FPSC, NTS, KPPSC, PPSC, SPSC, BPSC, OTS, UTS, PTS, CTS, ATS, STS, ETEA, and other testing agencies of Pakistan.
Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store, _________.
A: we sell quality
B: we challenge competitors
C: we implement ads
D: we sell hope
we sell hope
A Marketer is someone seeking a response from another party, called the __________.
A: Customer
B: Fund raiser, contributor
C: Voter
D: Prospect
Prospect
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A: Future Product
B: Expected Product
C: Latent Product
D: Existing Product
Existing Product
In __________more customers would like to buy the product than can be satisfied.
A: latent demand
B: irregular demand
C: overfull demand
D: excessive
overfull demand
Marketers often use the term ___________ to cover various groupings of customers.
A: People
B: Buying power
C: Demographic segment
D: Market
Market
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A: Business markets
B: Global markets
C: Consumer markets
D: Nonprofit and governmental markets
Consumer markets
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
A: Brand image
B: Distribution
C: Promotion
D: Price
Price
Global marketers must decide ___________.
A: Which countries to enter
B: How to adapt their product and service features to each country
C: How to price their products in different countries
D: All of the above
All of the above
Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.
A: Selling side
B: Formulated side
C: Management side
D: Forecasting side
Formulated side
Good marketing is no accident, but a result of careful planning and __________?
A: Execution
B: Strategies
C: Tactics
D: Research
Execution