Charles Revson of Revlon observed: œIn the factory, we make cosmetics; in the store, _________.

A: we sell quality

B: we challenge competitors

C: we implement ads

D: we sell hope

we sell hope

A Marketer is someone seeking a response from another party, called the __________.

A: Customer

B: Fund raiser, contributor

C: Voter

D: Prospect


In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A: Future Product

B: Expected Product

C: Latent Product

D: Existing Product

Existing Product

In __________more customers would like to buy the product than can be satisfied.

A: latent demand

B: irregular demand

C: overfull demand

D: excessive

overfull demand

Marketers often use the term ___________ to cover various groupings of customers.

A: People

B: Buying power

C: Demographic segment

D: Market


Global marketers must decide ___________.

A: Which countries to enter

B: How to adapt their product and service features to each country

C: How to price their products in different countries

D: All of the above

All of the above

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