Rising promotion costs and shrinking profit margins are the result of ___________.

A: Changing technology

B: Globalization

C: Deregulation

D: Heightened competition

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Heightened competition

A transaction involves ____________?

A: at least two parties

B: each party is capable of communication and delivery

C: each party is free to accept or reject the exchange offer

D: all of the above

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all of the above

__________ goods constitute the bulk of most countries production and marketing efforts.

A: Durable

B: Impulse

C: Physical

D: Service

E: Event

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Physical

Information can be produced and marketed as a ___________?

A: Product

B: Show

C: Reality

D: Service

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Product

Charles Revson of Revlon observed: œIn the factory, we make cosmetics; in the store, _________.

A: we sell quality

B: we challenge competitors

C: we implement ads

D: we sell hope

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we sell hope

A Marketer is someone seeking a response from another party, called the __________.

A: Customer

B: Fund raiser, contributor

C: Voter

D: Prospect

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Prospect

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A: Future Product

B: Expected Product

C: Latent Product

D: Existing Product

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Existing Product

In __________more customers would like to buy the product than can be satisfied.

A: latent demand

B: irregular demand

C: overfull demand

D: excessive

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overfull demand

Marketing is both an œart and a œscience there is constant tension between the creative side of marketing and the ________ side.

A: Selling side

B: Formulated side

C: Management side

D: Forecasting side

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Formulated side

Good marketing is no accident, but a result of careful planning and __________?

A: Execution

B: Strategies

C: Tactics

D: Research

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Execution

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