Marketing MCQs
Marketing MCQs Test Preparation | Latest 2025 Quiz FPSC, NTS, KPPSC, PPSC, SPSC, BPSC, OTS, UTS, PTS, CTS, ATS, ETEA MCQs Test Questions.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A: Business markets
B: Global markets
C: Consumer markets
D: Nonprofit and governmental markets
Consumer markets
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
A: Brand image
B: Distribution
C: Promotion
D: Price
Price
Global marketers must decide ___________.
A: Which countries to enter
B: How to adapt their product and service features to each country
C: How to price their products in different countries
D: All of the above
All of the above
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A: Vertical Integration
B: Horizontal Integration
C: beta Market
D: Meta Market
Meta Market
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A: Age of Globalization
B: Industrial Age
C: Information Age
D: Production Age
Information Age
Many countries have ________ industries to create greater competition and growth opportunities.
A: open-market
B: deregulated
C: regulated
D: scientifically segmented
deregulated
The most formal definition of marketing is ____________?
A: Meeting needs profitably
B: Identifying and meeting human and social needs
C: The 4Ps (Product, Price, Place, Promotion)
D: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E: improving the quality of life for consumers
an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Customers are showing greater price sensitivity in their search for ___________.
A: The right product
B: The right service
C: The right store
D: Value
Value
Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.
A: Selling side
B: Formulated side
C: Management side
D: Forecasting side
Formulated side
Good marketing is no accident, but a result of careful planning and __________?
A: Execution
B: Strategies
C: Tactics
D: Research
Execution