Marketing is both an œart and a œscience there is constant tension between the creative side of marketing and the ________ side.

✅ A. Reactive market orientation

Option A : Reactive market orientation Option B : Proactive marketing orientation Option C : Total market orientation Option D : Impulsive market orientation Correct Answer :Reactive market orientation Read more

✅ A. Organized resistance, slow learning, and fast forgetting

Option A : Organized resistance, slow learning, and fast forgetting Option B : Management, customer reaction, competitive response Option C : Decreased profits, increased R&D, additional distribution Option D : Forecasted demand, increased sales expense, increased inventory costs Correct Answer :Organized resistance, slow learning, and fast forgetting Read more

✅ D. All of the above

Option A : Which countries to enter Option B : How to adapt their product and service features to each country Option C : How to price their products in different countries Option D : All of the above Correct Answer :All of the above Read more

✅ C. Customer orientation

Option A : Cross-functional team orientation Option B : Collaboration model Option C : Customer orientation Option D : Management-driven organization Correct Answer :Customer orientation Read more

✅ B. deregulated

Option A : open-market Option B : deregulated Option C : regulated Option D : scientifically segmented Correct Answer :deregulated Read more

✅ D. Prospect

Option A : Customer Option B : Fund raiser, contributor Option C : Voter Option D : Prospect Correct Answer :Prospect Read more

✅ C. Information Age

Option A : Age of Globalization Option B : Industrial Age Option C : Information Age Option D : Production Age Correct Answer :Information Age Read more

✅ D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

Option A : Meeting needs profitably Option B : Identifying and meeting human and social needs Option C : The 4Ps (Product, Price, Place, Promotion) Option D : an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. Correct… Read more