Author: Faraz Ahmed – Page 3

41. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

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42. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.

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43. Global marketers must decide ___________.

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44. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

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45. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

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46. Many countries have ________ industries to create greater competition and growth opportunities.

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47. Customers are showing greater price sensitivity in their search for ___________.

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48. Rising promotion costs and shrinking profit margins are the result of ___________.

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49. Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.

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50. Good marketing is no accident, but a result of careful planning and __________?

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