Author: Faraz Ahmed

1. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

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2. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

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3. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

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4. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products is termed as____________?

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5. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers expressed needs.

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6. In the course of converting to a marketing orientation, a company faces three hurdles _______.

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7. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

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8. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

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9. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

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10. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

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