Marketing MCQs
Marketing MCQs Test Preparation | Latest 2025 Quiz FPSC, NTS, KPPSC, PPSC, SPSC, BPSC, OTS, UTS, PTS, CTS, ATS, ETEA MCQs Test Questions.
Charles Revson of Revlon observed: ÂœIn the factory, we make cosmetics; in the store, _________.
A: we sell quality
B: we challenge competitors
C: we implement ads
D: we sell hope
we sell hope
A Marketer is someone seeking a response from another party, called the __________.
A: Customer
B: Fund raiser, contributor
C: Voter
D: Prospect
Prospect
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A: Future Product
B: Expected Product
C: Latent Product
D: Existing Product
Existing Product
In __________more customers would like to buy the product than can be satisfied.
A: latent demand
B: irregular demand
C: overfull demand
D: excessive
overfull demand
Marketers often use the term ___________ to cover various groupings of customers.
A: People
B: Buying power
C: Demographic segment
D: Market
Market
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A: Business markets
B: Global markets
C: Consumer markets
D: Nonprofit and governmental markets
Consumer markets
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
A: Brand image
B: Distribution
C: Promotion
D: Price
Price
Global marketers must decide ___________.
A: Which countries to enter
B: How to adapt their product and service features to each country
C: How to price their products in different countries
D: All of the above
All of the above
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A: Vertical Integration
B: Horizontal Integration
C: beta Market
D: Meta Market
Meta Market
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A: Age of Globalization
B: Industrial Age
C: Information Age
D: Production Age
Information Age