10761. A Marketer is someone seeking a response from another party, called the __________.
✅ D. Prospect
Option A : Customer Option B : Fund raiser, contributor Option C : Voter Option D : Prospect Correct Answer :Prospect Read more
Management Sciences MCQs – Page 539
10762. In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
✅ D. Existing Product
Option A : Future Product Option B : Expected Product Option C : Latent Product Option D : Existing Product Correct Answer :Existing Product Read more
10763. In __________more customers would like to buy the product than can be satisfied.
✅ C. overfull demand
Option A : latent demand Option B : irregular demand Option C : overfull demand Option D : excessive Correct Answer :overfull demand Read more
10764. Marketers often use the term ___________ to cover various groupings of customers.
✅ D. Market
Option A : People Option B : Buying power Option C : Demographic segment Option D : Market Correct Answer :Market Read more
10765. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
✅ C. Consumer markets
Option A : Business markets Option B : Global markets Option C : Consumer markets Option D : Nonprofit and governmental markets Correct Answer :Consumer markets Read more
10766. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
✅ D. Price
Option A : Brand image Option B : Distribution Option C : Promotion Option D : Price Correct Answer :Price Read more
10767. Global marketers must decide ___________.
✅ D. All of the above
Option A : Which countries to enter Option B : How to adapt their product and service features to each country Option C : How to price their products in different countries Option D : All of the above Correct Answer :All of the above Read more
10768. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
✅ D. Meta Market
Option A : Vertical Integration Option B : Horizontal Integration Option C : beta Market Option D : Meta Market Correct Answer :Meta Market Read more
10769. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
✅ C. Information Age
Option A : Age of Globalization Option B : Industrial Age Option C : Information Age Option D : Production Age Correct Answer :Information Age Read more
10770. Many countries have ________ industries to create greater competition and growth opportunities.
✅ B. deregulated
Option A : open-market Option B : deregulated Option C : regulated Option D : scientifically segmented Correct Answer :deregulated Read more
10771. The most formal definition of marketing is ____________?
✅ D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
Option A : Meeting needs profitably Option B : Identifying and meeting human and social needs Option C : The 4Ps (Product, Price, Place, Promotion) Option D : an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. Correct… Read more
10772. Customers are showing greater price sensitivity in their search for ___________.
✅ D. Value
Option A : The right product Option B : The right service Option C : The right store Option D : Value Correct Answer :Value Read more
10773. Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.
✅ B. Formulated side
Option A : Selling side Option B : Formulated side Option C : Management side Option D : Forecasting side Correct Answer :Formulated side Read more
10774. Good marketing is no accident, but a result of careful planning and __________?
✅ A. Execution
Option A : Execution Option B : Strategies Option C : Tactics Option D : Research Correct Answer :Execution Read more
10775. Overhead cost is the total of ____________.
✅ A. all indirect costs.
Option A : all indirect costs. Option B : all direct costs. Option C : indirect and direct costs. Option D : all specific costs Correct Answer : all indirect costs. Read more
10776. Warehouse rent is a part of _________?
✅ C. distribution cost.
Option A : prime cost. Option B : factory cost. Option C : distribution cost. Option D : production cost Correct Answer : distribution cost. Read more
10777. Tender is an_____________?
✅ C. estimation of selling price
Option A : estimation of profit. Option B : estimation of cost. Option C : estimation of selling price Option D : estimation of units. Correct Answer : estimation of selling price Read more
10778. A worker has a time rate of 15/hr. He makes 720 units of component (standard time : 5 minutes/ unit) in a week of 48 hours. His total wages including Rowan bonus for the week is
✅ D. 864
Option A : 792 Option B : 820 Option C : 840 Option D : 864 Correct Answer : 864 Read more
10779. One of the most important tools in cost planning is__________?
✅ C. Budget
Option A : Direct cost Option B : Cost Sheet Option C : Budget Option D : Marginal Costing. Correct Answer : Budget Read more
10780. A Ltd. Has sales of 2,200, total fixed cost of 570, variable cost of 1,540, raw material consumed of ` 1,100, number of units sold 22,000. What shall be the BEP 9 in units) if raw material price is reduced by 2%?
✅ A. 18,387
Option A : 18,387 Option B : 18,560 Option C : 18,750 Option D : 19,000 Correct Answer : 18,387 Read more