10741. What is 7²?
✅ A. 49
7 squared is 49. Read more
Management Sciences MCQs – Page 538
10742. What is 15% of 200?
✅ A. 30
15% of 200 is 0.15 × 200 = 30. Read more
10743. What is 144 ÷ 12?
✅ B. 12
144 divided by 12 equals 12. Read more
10744. What is 12 × 8?
✅ B. 96
12 multiplied by 8 equals 96. Read more
10745. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
✅ B. Well-established brand names
Option A : Better prices Option B : Well-established brand names Option C : One-on-one communications Option D : direct selling capability Correct Answer :Well-established brand names Read more
10746. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
✅ B. Selling concept
Option A : Marketing concept Option B : Selling concept Option C : Production concept Option D : Product concept Correct Answer :Selling concept Read more
10747. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
✅ A. Product
Option A : Product Option B : Marketing Option C : Production Option D : Selling Correct Answer :Product Read more
10748. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products is termed as____________?
✅ B. Selling Concept
Option A : Production Concept Option B : Selling Concept Option C : Marketing Concept Option D : Buying Concept Correct Answer :Selling Concept Read more
10749. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers expressed needs.
✅ A. Reactive market orientation
Option A : Reactive market orientation Option B : Proactive marketing orientation Option C : Total market orientation Option D : Impulsive market orientation Correct Answer :Reactive market orientation Read more
10750. In the course of converting to a marketing orientation, a company faces three hurdles _______.
✅ A. Organized resistance, slow learning, and fast forgetting
Option A : Organized resistance, slow learning, and fast forgetting Option B : Management, customer reaction, competitive response Option C : Decreased profits, increased R&D, additional distribution Option D : Forecasted demand, increased sales expense, increased inventory costs Correct Answer :Organized resistance, slow learning, and fast forgetting Read more
10751. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
✅ A. Total market orientation
Option A : Total market orientation Option B : External focus Option C : Customer focus Option D : Competitive, customer focus Correct Answer :Total market orientation Read more
10752. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
✅ C. Customer orientation
Option A : Cross-functional team orientation Option B : Collaboration model Option C : Customer orientation Option D : Management-driven organization Correct Answer :Customer orientation Read more
10753. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
✅ E. All of the above
Option A : Overall company strategies Option B : Overall company objectives Option C : Overall department objectives Option D : Overall marketing objectives Correct Answer :All of the above Read more
10754. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
✅ A. Customer value
Option A : Customer value Option B : Customer delight Option C : total service solution Option D : intangible benefit(s) Correct Answer :Customer value Read more
10755. Marketing management is ____________?
✅ D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Option A : Managing the marketing process Option B : Monitoring the profitability of the companies products and services Option C : Developing marketing strategies to move the company forward Option D : The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value, Correct Answer :The art and… Read more
10756. Rising promotion costs and shrinking profit margins are the result of ___________.
✅ D. Heightened competition
Option A : Changing technology Option B : Globalization Option C : Deregulation Option D : Heightened competition Correct Answer :Heightened competition Read more
10757. A transaction involves ____________?
✅ D. all of the above
Option A : at least two parties Option B : each party is capable of communication and delivery Option C : each party is free to accept or reject the exchange offer Option D : all of the above Correct Answer :all of the above Read more
10758. __________ goods constitute the bulk of most countries production and marketing efforts.
✅ C. Physical
Option A : Durable Option B : Impulse Option C : Physical Option D : Service Correct Answer :Physical Read more
10759. Information can be produced and marketed as a ___________?
✅ A. Product
Option A : Product Option B : Show Option C : Reality Option D : Service Correct Answer :Product Read more
10760. Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store, _________.
✅ D. we sell hope
Option A : we sell quality Option B : we challenge competitors Option C : we implement ads Option D : we sell hope Correct Answer :we sell hope Read more